Sweet Ferns
Minimalist redesign for a YC-backed AI analytics tool.
Overview
Created a complete identity system balancing credibility with approachability:
Comapny:
Scope AI
Duration:
My Role:
UI/UX Design
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Framer Dev
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TEAM
UI/UX Design
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Framer Dev
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CHALLENGE
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
SOLUTION
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
IMPACT
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
#1
PROBLEM>
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
#2
THE USER>
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
#3
MY CONTRIBUTION>
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
#4
INSIGHTS>
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
#5
CONCLUSION>
The problem I was trying to solve was the disconnect between traditional banking products and young Indian millennials (18-28 years old). Existing debit cards felt generic, corporate, and impersonal. Banking apps showed delayed transaction updates (24-48 hours), had complex interfaces, and lacked features young users actually needed like instant bill splitting, real-time spending insights, and personalized money management. This made financial tools feel intimidating rather than empowering for first-time banking users.
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